Amazon has launched two apps this week and one has me wondering if they may have something here. For starters they launched cloud drive. To me this is just a dropbox competitor and really a logical extension of the S3 product to the consumers. What is cloud drive? One simple answer, cheap storage in the sky. Those of us who already know how to work S3 already have access to the same thing. This is just a nice wrapper for the rest of the world.
The second product is Cloud Player. This is the interesting one. Now Apple has pretty much locked the portable music device market with the iPod, iPod Touch, etc, etc. But the one thing everyone has been looking to Apple for is online storage and backup of their music (you know...that new data center they built). Oh and to be able to play it from any machine would be nice. Has Amazon looked at where Apple has lacked and beat them to the punch with Cloud Player?
Amazon has been positioning themselves as an Infrastructure company with series of pay for use data center products. Maybe they have looked at how people purchase and use online content and realized that they have to much to loose by risking money from selling the steak (i.e. end user experience). Instead they are focusing on what they do well and have experience with on a large scale and that is building the infrastructure to handle product fulfillment. If anything Amazon has put an unwanted expectation on any offering from Apple. I think this is a good move for consumers. Right now it may be confusing but until we get past the WWD 2011 we won't know if Apple has something to say about this development or not. If not we will be disappointed and if so it better be really good and not another MobileME.