Friday, March 10, 2006

Panera Bread is the new Chili's

I don't like to post personal stuff, but I will in this case. My Wife, daughter and I go to a Panera Bread store once a week, usually on Thursday. We go there because we can have a fairly relaxed dinner that isn't fast food but is quick. There is usually a steady stream of people shuffling in and out. You see some of the same people, it's kind of like going to a bar or something so often that people just know you as a familar face. We have been doing this for 3 years.

I have noticed in the last 3 months that there is a different kind of customer showing up more and more in Panera bread. I take that back, it's really started since the Panera's now have free internet access. There seems to have been a lot of "business" type of transactions going down in my safe heaven. Everything from insurance sells, mortgage closings and interviews.

It's just interesting for me to see how work is being done and I wondering if the availability for "free" internet access at Panera has increased store sales?